In general, the spotlights are on the emblematic sport utility vehicles, sedans and coupes but with the sugar coats of the exotic ultimate performing vehicles. But almost all opens curtains for their green by hybrid or electric and the commitments of top most fuel-efficiency. According to some automakers, just give them some months and they will make alternative fuel vehicles available. For some, they will be on the lead in leaving oil behind as the main source of vehicle power.
"The automakers know it s reached a level of concern where if they don t do something, they ll lose market share," said Ron Cogan, editor and publisher of Green Car Journal. "We d like to think they re doing this for the right reasons, to help the environment, but it s a business decision. They realize they have to do it."
For some critics, these statements had long been spoken and there are only two side of the coin, either automakers will miss or hit their targets and promises. And they have all the reason to doubt whether this time, automakers will hit their track records.
The intense drive of automakers to go green is obviously multi-factorial. Oil prices are continuously increasing, everybody is discussing global warming issues and the American auto market have been strongly depending on exported fuels, with these scenarios, naturally, automakers will storm to do something. According to critics, green and alternative fuel technologies are the automaker s way of surviving, and no longer for marketing and innovations.
Ford with General Motors has joined Honda in its green displays at the Los Angeles Auto Show. On the other hand, the automaker of the world s best selling hybrid vehicle, Toyota Motor Corp. is facing speculations and harsh criticisms from American environmentalist groups as the company joins American automakers who opposes new fuel-economy standards.
Some analysts see that General Motors and Ford are threats to Toyota to being the most environmental-friendly automaker with their revolutionary Prius. Toyota s luxury division had also combined luxury with fuel efficiency with hybrid versions of some Lexus models (all with Lexus master cylinder).
"I m surprised by the complacency Toyota feels," said Aaron Bragman, a researcher with Global Insight. "It doesn t feel it faces any threat. The statements I ve heard from Toyota are exactly what we heard from GM in the 70s and 80s during the onslaught of Japanese cars."
Among the automakers firm in increasing their fuel efficiency is Ford Motor Co. when it s CEO, Allan Mullaly announced that they are on the process of developing plug-in hybrids in their entire vehicle line-up. Ford confirmed that they will be loaning 20 plug-in Escape hybrids to Southern California Edison to be tested. The Ford Escape hybrid had been branded to the most fuel-efficient and cleanest SUV ever produced
"We are going to keep improving the fuel efficiency of all our vehicles from this day forward, forever," he proclaimed. "It s important to start this discussion and keep it going. We need to do this right now."
Another track is being taken by America s largest automaker. General Motors made huge investments on more-efficient internal combustion engines, bio-fuels like E85 ethanol, gas-electric hybrids, electric efficient vehicles and hydrogen fuel cells. GM is on the lead while other automakers are set to undertake the same trail.
"It s been really impressive to see the new technology coming through here," Bragman said. "They re all over the map. They re all saying there s no silver bullet, no one answer to the problem."
The Los Angeles Auto Show also opens for environment-friendly cars ranging form the Smart Fortwo to the midsized Mercedes Benz S400 Bluetec diesel to the hefty Chevrolet Taho hybrid awarded as this year s Green Car of the Year . Hybrids are getting bigger from the Chevrolet Malibu sedan to the Porsche Cayenne.
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